I’m Michelle Dean—I’ve always been drawn to the visual language of a brand—the way design, imagery, and tone come together to tell a story. For me, great creative isn’t just about how something looks, but how it feels and what it communicates. It’s about creating a world that reflects the heart of the brand and resonates with the people it’s meant to reach.

Over the past fifteen years, I’ve worked closely with lifestyle, fashion, and wellness brands to bring their ideas to life—from identity development and campaign direction to photography, digital design, and content strategy. My work is boutique by nature—hands-on, human, and grounded in relationship. At the core of everything I do is a love for design, beauty, meaningful storytelling—and a commitment to building brands and capturing moments that feel true, personal, and lasting.