This project offers a full spectrum look at how I bring a brand to life — from the first spark of vision to the final visual touchpoint, and translating that foundation into a cohesive visual experience. Working closely with the team, I developed and executed the creative across all brand channels.
As creative director and hands-on lead, I guided every phase of this process, shaping the identity system, defining the tone, designing course materials, art directing, product photography, crafting social and email content, an overseeing motion graphics and digital assets every element was built with intention designed not to just look beautiful, but to feel like a seamless extension of the brand story.
This case study reflects how I approach creative direction, leading with both the vision and the execution to create work that connects at every level.
